Searching for a Terrific Copywriter
If you would like to earn money on the internet, you are going to need a website. If you want that web site to help you bring in funds, it has to be really well written. Unless you're good at copywriting already it's smart to engage the services of someone well-qualified to write the text on your website. An expert copywriter can help you rake in far more money than you could ever hope to see if you attempted to write the text yourself. Obviously, not all copywriters are created equal. Some of them are insanely incredibly gifted. Some merely wish they had talent and are trying to make a bit of money because someone told them writing online would be a breeze. Here is how you can tell the difference.
Does the writer have a web site of his or her own? Any copywriter that is interested to write web copy needs to have a web site that houses their biography, their resume, several samples and whatever else they feel the need to share. If they don't have a website of their own, how can they assist you with yours? Examine the copy used on this website as well. If you find many grammar and spelling errors, this is a terrible sign.
How favorably do you react while you are going over the copywriter's own web copy? This involves more than simply noting grammar and spelling errors. Do you have any form of emotional reaction to the copy on the web site? Are you feeling warmly toward the writer? Does it make you feel like you want to discover more about the writer and keep reading? Does the copy make you feel like you want to employ that copywriter right away? Does the copy make you want to run the other way? Does it cause you to be inflamed? All of these are important reactions and you must heed them.
Look into the writer's's background a little. Search for reviews on independent websites and online forums. It is likely that the only reviews on the copywriter's imp source web site are going to be good ones. You want to do a search for the writer's name to determine if there are any testimonials or reviews on websites that aren't run by or able to be manipulated by the writer him or herself. Look closely at these reviews. It is a good idea to ask the writer for references too. You should actually get a hold of each reference and ask for an honest opinion about the copywriter from each person.
Make sure you spend at least a little time reading samples furnished by the writer. It is a good idea to inquire about samples beyond the samples that can be read on the website. This is especially important when you're trying to hire a writer who claims to be an expert in a certain field. If the writing sounds like a regurgitated Wikipedia article, you better find another copywriter.
There arelots of ways to figure out whether or not a copywriter is worth hiring. You need to do some homework and discover more about the writer in terms of his or her principels, reputation and personal character.